Positioning is an operating input.
If the market story does not change who you target, what you say, and what you build, it is decoration.
Mike Schneider · Embedded GTM operator
Marketing is becoming a systems discipline. Judgment is still the job.
I work inside B2B SaaS teams to sharpen the position, build the pipeline and intelligence systems around it, and leave the whole thing in the team’s hands.
Selected brands I’ve worked with
The throughline
Brand instincts. Systems discipline.
I started in music, helping The Strokes and other artists make the jump to digital. I studied Operations Research at NYU, joined MongoDB early, and later became founding VP of Marketing at Muck Rack.
That mix still shapes the work: make the idea sharp, then make it runnable.
A few things I believe.
Three operating choices that shape what gets built and how the team runs it.
AI needs context, not a clever prompt.
A useful system knows your market, your proof, your accounts, and the decisions your team has already made.
Measurement should change the next move.
A dashboard is not an answer. The point is to learn what worked and change the next cycle.
What the work looks like now.
Current client names stay private. The work is concrete.
Founder judgment into a weekly pipeline system
Target accounts, readiness signals, outreach, and competitive context now meet in one weekly review instead of living in the founder’s head.
An assumed market into ranked accounts
A segment model, ideal customer profile, named accounts, and ranking logic gave sales a defensible place to start.
Deal knowledge into an instrumented CRM
Buyer-led stages, objections, proof, and next steps moved out of inboxes and into a system the whole team can use.
One system. Three jobs.
The Circuit connects how a team creates demand, earns belief, and learns what to change next.
See The Circuit →
01
Find the right accounts.
02
Give buyers useful reasons to believe.
03
Learn what worked. Change the next cycle.
Start with the problem.
A conversation can stay a conversation. Bigger work begins only after the situation is clear.
Start a conversation
Tell me what you are trying to change.
Start here
A focused build
Fix one important part: the position, target market, message, pipeline, or way of working.
See how
An embedded operator
I work inside the team long enough to build the system and make it usable without me.
See how
Built inside your team. Owned by your team.
Your accounts, data, systems, and IP stay yours. The goal is a stronger team, not a permanent dependency.
Bring the thing you’re stuck on.
Tell me what you’re trying to change. I will tell you where I can help and where I cannot.
Start a conversation