I started in music: digital campaigns for The Strokes, The Hives, and Tom Morello's management, then a Cannes Lion-winning sound studio. Brand instincts came first. The systems discipline came from NYU Operations Research.
At Muck Rack I was the founding VP of Marketing. I hired the team, built the demand engine, repositioned the product, and sat in the board meetings where the numbers had to work. I ran brand and demand in the same company at the same time, which is rarer than it should be. Before that I did versions of the same job at Conversocial, Nestio, and MongoDB.
Now I do it for a small number of companies as an embedded operator. There is no agency behind me and no account team. You work with me, and everything I build is yours when I leave.
NYU, Operations Research · Bainbridge Island, WA · Remote, US
Tell me what you're building.
If go-to-market is the thing between you and the next stage, I want to hear about it. What you are building, where it is going, what you have tried.